VOICEOVER for AUTOMOTIVE COMMERCIALS

Automotive advertising is not one size fits all and neither is the voiceover requirements for those ads.   The variables include the method of delivery (television, web, or radio); the brand of vehicle (GMC, Acura, Kia…); the geographic location (National, Regional, Local); and the type of vehicle (luxury suv, full size work pick up truck, compact sedan).  Each demands a particular type of voice, and a particular type of voice over delivery.

What’s your automotive advertisement calling for?

Vehicles whose branding is classified as classy and luxurious need a voice actor who understands the buyers of those types of vehicles.  A hard sell?  Hmmm, probably not.  A smooth and deliberate delivery is what’s called for here.  Knowing that people in the market for luxury vehicles like Mercedes Benz, BMW, Lexus or Infinity are likely going to respond to a voiceover to whom they feel connected.  An actor who can relate to them, has a refined taste in automobiles and can appreciate subtlety.

When your target group is composed of individuals who aren’t necessarily delicate with their vehicles, your automotive advertisement needs to convey a sense of ruggedness.  Heavy duty Chevrolet, Ford or Dodge RAM pick-up trucks designed to carry thousands of pounds of material are built tough, thus the voice you choose to deliver your copy needs to have  a rough and tough voiceover performance to match the rough and tough vehicles being advertised.

Sport Utility Vehicles are very popular these days.  They range from off-road capable vehicles designed to take all sorts of punishment, to family vehicles made for mom, dad and their 2.5 kids.  Knowing how to properly interpret which is which is key to your automotive ad’s effectiveness.  Sometimes you’ll need a tenderhearted dad whose voice is warm, friendly, and relatable.  Other times you need a voiceover that’s hard hitting and high energy to convey the sense of adventure that you’re aiming for.

As a marketer of cars, trucks and SUVs, it’s your job to stay on top of automotive advertising industry trends.  As you seek to expand your market reach you may consider how to open the appeal of your vehicles to additional demographics.  Whether you want to reconnect with knowledgeable buyers of Lincoln, Buick or Cadillac or begin a relationship with new vehicle owners of Hyundai, Toyota or Honda.  A voice actor who can connect with multiple generations of vehicle buyers is an asset for you as you pursue new markets.

Whichever audience you’re aiming for, my range can surely cover it.  I’m an experienced voice actor and I’m perfect for automotive advertising.  I’ve been trained by the best voiceover coaches in the industry and because of that I have a complete understanding of the elements of Automotive Advertising.  I’ll expertly deliver SPECIAL EVENT NAMES (President’s Day Sale/Year End Close Out/Truck Month…), VEHICLE FEATURES (Heated & Cooled Seats/Automatic Parking Assist/Intelligent Forward Collision Warning…), FINANCE TERMS (0% APR for 60 months/No Payments for 90 Days/99 Down and 99 a Month…)  My expertise in analyzing scripts will guarantee that your words are spoken exactly as you intend.

Hear for yourself!  Listen to my demo of Automotive Commercials and then contact me for a custom demo of your script.