Cecil Archbold - Voiceover Narration
VOICEOVER NARRATION...WHAT IS IT?
Voiceover Narration is the process of using a voice that’s not on camera to communicate something to an audience. For the most part the narrators are not seen but they do provide an important of the production.
The main focus in corporate video is the message that’s conveyed. That message is brought forward by the images seen on screen as well as the voice that’s narrating. Unlike voicing commercials, corporate narration requires a slightly different approach. Most commercials have to be quick hits of 15 or 30 seconds. On some occasions a full minute. Corporate video communications can last up to 5 minutes or more. Corporate video narration is not characterized by a stodgy delivery. The narrator has to keep the attention of the audience with a measured amount of flair.
Programs that are broadcast over television or radio are sometimes supported by voice overs. While these voices play a support role, they do significantly enhance the program information that’s brought forth. They take the form of promotions or ‘promos’ for upcoming shows; where the voice introduces the programming. The voice also may be utilized while the programming is underway, as is the case with In-Show Narration. The delivery is designed to not take over the production but to guide the viewer or listener to or through the program.
Narrations for Medical Education are often directed to an audience who is somewhat familiar with the material. The challenge for the narrator is to both correctly pronounce terminology that’s not in regular use by the general public and effectively deliver that content in a way that keeps the audience engaged.
As the name suggests, Explainer Videos are designed to explain. The explanation could cover the details of a new product. It could educate a sales team on a new company procedure. A business could use an explainer to tell their brand story as an introduction to prospective customers. Here, the narrator must simultaneously educate and entertain. Care must be taken to keep the interest of the audience while not just dispensing information.
Cecil is skilled in all of these Voice Over Narration Genres. Reach out to him today for a custom demo of your script.